About this event

Paint the Town Pink began in 2009 to increase breast cancer awareness in our community for both men and women as they shop, dine and visit local Madison County businesses in the month of October.

100% of Paint the Town Pink proceeds stay in Madison County. Due to the generosity of community partners and supporters, Paint the Town Pink has invested more than $100,000 to support cancer care.

In partnership with the Baptist Health Foundation Richmond in 2021, Paint the Town Pink established a Cancer Care Patient Assistance Fund to help patients in need of transportation, prescriptions, equipment, food and more necessary for their healing and recovery.

This year, Paint the Town Pink financially supported a group of local quilters committed to gifting beautiful hand-made quilts to all Baptist Health Richmond Cancer Care patients receiving their first treatments.

Most recently Paint the Town Pink decided to utilize generosity from both previous years and from this year and future Paint the Town Pink campaigns to support the forthcoming relocation and expansion of Cancer Care services at Baptist Health Richmond.

Paint the Town Pink has also supported the following organizations whose missions support cancer care initiatives and programs in Madison County:

Grant recipients include:

Baptist Health Richmond Cancer Care

Brighter Days Ahead

Madison Co. Breast Cancer Support Group

Kentucky River Foothills

Knitted Knockers – Madison County

Madison County Health Department

How to Support

Paint the Town Pink invites everyone to find the best way for them to personally or professionally support the campaign by:

Make a gift today - To support Paint the Town Pink, call the Baptist Health Foundation Richmond at 859.625.3939.

Being a sponsor – To be a Paint the Town Pink sponsor, email [email protected] or call 859.625.3675 to learn more.

Purchase a T-shirt – Paint the Town Pink is known for its trendy shirts sold each year at Soft Shoe and The Boutique at Merle Norman throughout the month of October. Group orders are also available through Surge Promotions and Embroidery. 100% of the proceeds support Paint the Town Pink.

Attend or host a community event – Numerous community events are hosted throughout the month of October to raise awareness for prevention, early detection and diagnosis of breast cancer. Anyone is invited to participate in these events or host an event to support the cause.